Commercial and advertising production
TV commercials and advertising production for Dublin agencies, from script to a cut ready for broadcast.
An advertising brief usually turns up with the media plan and the deadline already set by an agency who needs a production partner, not a second creative voice in the room. We work to the script and the schedule we are handed, and bring a crew that can turn a thirty-second concept around at broadcast quality without the overhead of a bigger commercials house behind us.
Lough Ree Angling Hub, a TV advert made for the National Lottery's Good Causes fund, ranked in the top five nationally in System1 Group advertising testing and became the National Lottery's most successful TV advert to date.
Services across a commercial commission: production, filming, casting support, colour grading, editing, versioning for broadcast and cutdowns, post production.
Working as an agency's production partner
An advertising agency in Dublin briefing a commercial production company usually already has the creative locked: the script, the storyboard, the media plan and the deadline it needs to hit. What they're hiring is execution: someone who can take that script and deliver it at broadcast quality without re-litigating the creative decisions the agency and client already made. Some commercial briefs come to us fully scripted this way; others, like Lough Ree, we develop from a client's brief directly.
What a broadcast-ready deliverable actually means
"Broadcast-ready" is a technical bar, not a marketing phrase: correct codec, correct loudness standard, correct frame rate and safe area for Irish television, plus whatever cutdowns and aspect ratios the media plan calls for, delivered on the schedule the buy requires. A commercial that looks right in a review link but arrives in the wrong spec costs an agency time it doesn't have close to a campaign date. We build delivery specs into the production plan from the first call, not as a last-minute conversion step.
Commercial production versus a full ad agency
We're not a full-service advertising agency and don't pitch as one: no media buying, no strategy deck, no account team pitching creative concepts. If a brief needs the creative concept built from nothing, that's a brand or documentary brief; see aligned brand video.
Commercial work
Questions we're usually asked
Do you work from an agency's finished script, or develop concepts too?
Both, depending on the brief. Some commercials arrive fully scripted from an agency; briefs without an agency attached often need concept development first, which is aligned brand video territory.
Can you deliver multiple cutdowns from one shoot?
Yes, and we plan for it at the script stage rather than discovering the shorter versions in the edit. More on this in TV advertising in Ireland.
Do you handle media buying or placement?
No. We produce and deliver the film; media planning and buying stays with the agency or the client's media partner.
Other ways to work with us: aligned brand video and corporate video production. Or start an advertising brief. All of it sits under one studio providing video production in Dublin.