The National Lottery:
Lough Ree Angling Hub

We were tasked with creating a TV ad that could bring attention to and advertise the amazing funds being raised and given to community run projects around Ireland.

In 2020 National Lottery players contributed €254 Million to Good Causes around Ireland. We visited one of those causes, Lough Ree Angling Hub, who provide accessibility for all disabilities to enjoy the river Shannon. Our film features the incredible volunteers, service users and their families as they discuss how important Lough Ree Angling Hub is to their lives and communities.

Our advert ranked top 5 in System1 Group Advertising in the whole country, and has become the National Lottery’s most successful TV advert to date.