The National Lottery
To show the impact that Liquid Therapy, the Good Cause Winner of 2019, has had on their community.
We orchestrated a scenario where Tom the founder of Liquid Therapy thought he was coming to meet us for a simple interview. What he didn't know was that we had pre-recorded a host of heart-felt messages from the parents of the Liquid Therapy children.
We surprised him with the emotional messages we had captured and while he was engrossed in the messages on screen we brought out the parents and children to meet him. We captured the real time reaction of events and later that evening held an award ceremony to honour the whole Liquid Therapy team and surrounding community.
The result was an engaging, emotional and honest mini-doc recap of the events which amassed more than 325,000 views.