Uly : Music

that's no way to fly:

We created this music video for Uly's single 'that's no way to fly'.

The video was response to the idea of our internal private self and the external public one. At times we are so sure of the public persona, that the internal one can feel mixed and unintelligible.

To communicate this, we had to film the song in one take - with Uly singing the song backwards as he cut his own hair. The mix of the disjointed interior and the altering of the public.

The subtlety of the performance adds to the overall sense of otherness, and the subtlety of the interior conflict.


Creative Direction
Pre Production
Post Production