Guinness:
Raising The Bar

With Guinness Raising the Bar we were so proud to join forces with Barry Keoghan to launch #EveryMomentCounts – a call out to people to be sound and socialise safely. The advert reminded people that we all have skin in the game and it’s in our collective interest to be socially responsible, so that pubs can remain open for everyone, everywhere.

The ad was watched by all on prime time television across all major Irish tv channels. Accompanying the advert was a short radio ad and a printed version of the script.

Work done in collaboration with the agency, Wilson Hartnell.