Irish Distillers

Responsible Drinking:
A Christmas Campaign

For Irish Distillers’ Christmas campaign, they wanted to show how the measures of a good day begin the night before.

Filmed completely in reverse, we showed how responsible decisions and measured drinking on a night out can lead to positive experiences the day after through the lens of our three main characters.

Work done in collaboration with Edelman.

Solutions

DIRECTION
CREATIVE DEVELOPMENT
DESIGN
ART DIRECTION
CINEMATOGRAPHY
PRODUCTION
FILMING
EDITING