A Digital Experience
Ahead of the UN Global Road Safety Week, Diageo and UNITAR (United Nations Institute for Training and Research) launched a hard hitting anti drink driving experience to help people understand the consequences of drink driving, and to support their global ambition to change the attitudes of five million people towards drink driving by 2030.
For the Irish market we found and interviewed two real people who had been involved in non-fatal drink driving accidents.
The whole digital experience is made to look like you’re having a zoom call with two people, and through a choose your own adventure format, you learn about their story and what happened to them.
Take a look at the experience here: https://drinkdriving.drinkiq.com/