Flyefit : Documentary Series
The Inspire Series
Humanise the brand after an expansion as a low cost super gym.
A 6 part mini documentary series entitled, 'The Inspire Series', with a honed focus on how people used the gym and exercise to overcome extra-ordinary challenges in their lives. We focused on areas such as addiction, mental illness and physical impairment.
An emotive, honest and engaging series. Over a million engagements across all platforms and a nationally salient series.